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Title (Strongly Recommended)
Your documents title will
appear in user's hotlists, the banner of most browsers, and robot-generated
lists. It should be a concise, one-line summary of what the page is
about. Bear in mind that users may not reach your document through
your homepage, but directly using a search engine or link at another
site, so the title should ideally be self-sufficient. If this is a
company website, try to include the name of your company here also.
Instead of Tools and Supplies, make it Joes Hardware - Tools and Supplies.
Keywords (Strongly Recommended)
Comma-separated list of key
words for indexing your document.
Some robots look at keywords in context, so it is best to preserve
word order and case, e.g. pizza, Vancouver, British Columbia rather
than british vancouver columbia pizza. Try to use plurals for your
keywords, search engines will process both singular and plural form.
DO NOT REPEAT KEYWORDS!
Description (Strongly Recommended)
The description is presented
to the user along with the document's title as the result of a search.
Many robots use the first few lines of text as a description if the
Description tag is not present. For documents using frames, it is
possible that there is no such text present. Try to include your company
name or website name here also. Use keywords in your description.
Try to avoid superlatives (such as "best", "biggest",
"coolest").
This tag names the author or
creator of the page. This is useful if a searcher would like to find
more pages created by you.
Redirect
This tag will let you redirect
your visitors to another URL after a specified amount of time. This
is useful if your site changes URLs.
Robots (Recommended)
See the
workshop report at W3 for the full text.
<META NAME="ROBOTS"
CONTENT="ALL | NONE | NOINDEX | NOFOLLOW">
default = empty = "ALL"
"NONE" = "NOINDEX, NOFOLLOW"
The filler is a comma separated
list of terms:
ALL, NONE, INDEX, NOINDEX, FOLLOW, NOFOLLOW.
Discussion: This tag is meant
to provide users who cannot control the robots.txt file at their
sites. It provides a last chance to keep their content out of search
services. It was decided not to add syntax to allow robot specific
permissions within the meta-tag.
INDEX means that robots are
welcome to include this page in search services.
FOLLOW means that robots are
welcome to follow links from this page to find other pages.
So a value of "NOINDEX"
allows the subsidiary links to be explored, even though the page
is not indexed. A value of "NOFOLLOW" allows the page
to be indexed, but no links from the page are explored (this may
be useful if the page is a free entry point into pay-per-view content,
for example. A value of "NONE" tells the robot to ignore
the page.
DHTML
page transitions. These are the effects a user will see upon entering/exiting
your site. These can annoy users. Use these sparingly!
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